The other day I was flitting from window to window on Fifth avenue, full of frosty Christmas cheer. I admired the extravagant department store displays and the snowflakes and lights of the smaller store windows. Then I came across this picture, front and center in the Armani Exchange window.
And it led to a lot of questions, like: how is this an ad for Armani? And: Why isn’t he interested in her? And: what does this have to do with the holidays? In trying discern the message, I’ve come up with 4 possibilities:
A) Our clothes are so unflattering; you boyfriend will lose interest in you.
Clearly he is just not that into her, tug on him as she might. That grey sheath just doesn’t do it for him. And a bra might have helped too. This is like the reverse–psychology approach: “Buy Armani at your own risk” and then you just want to risk it, don't you? (I recommend you risk it with a bra.)
B) If Armani can’t, nothing will make your narcissist boyfriend love you more than himself.
Is he starting at the camera or his reflection in the window? Either way, he is not staring at her, he’s staring at himself. Or is he staring at us staring at him? So maybe he’s an exhibitionist and not a narcissist.
C) "Happy Holidays I’m gay!" Say it with Armani.
This is the warm and fuzzy modern holiday option. Like: you’re not attracted to your girlfriend, and you like other men. You’ve finally decided it’s time to tell her the truth, and only your Armani jeans can give you the strength.
D) An Armani Exchange Public Service Ad
What’s that on boyfriend’s neck? Is that a dog tag? Has he just returned home, with PTSD? Is he about to totally lose it, because even his hot girlfriend in her hot clothes can’t make him feel anymore? Because depression is like--a serious issue with no easy fix? It’s like: even sexy solidiers get the blues, so take care of our men abroad and at home. Timely, but too soon?

Miss England was recently dethroned for having 






